Praise for Balance is Bullshit
"Balance means different things to different people. The author dives into the details or REAL BALANCE and makes you think whole heartedly about family, work, real friends and spirituality."
"I often read terms like authenticity, alignment, commitment, humility, clarity, growth, connection, resilience, etc. But Loretta brings these to life through lived experience and shares how they can ground one and help them forge their own path in life. And the book is not only about leadership and living your life authentically, it is about living a life in love – with a partner, children, family, grandparents. It is an extraordinary book and I urge you to read it, then pass it along."
"It has invaluable lessons about parenting, spousal partnership, and leadership in business it is a veritable how-to for happiness and success in all three areas. It’s informative, heartwarming, funny, and relatable. It is a refreshing reminder about the power of values and effort."
Meet Loretta Soffe
Executive Coach & Author of
BALANCE IS BULLSHIT
I’m Loretta Soffe—former Nordstrom EVP turned Executive Coach for ambitious women and author of Balance is Bullshit.
I help high-achieving women navigate burnout, balance motherhood and leadership, and redefine success without sacrifice.
Executive Coaching, Business Strategy & Community for Ambitious Women
Helping women align ambition with purpose—without burning out or playing small.
Book Loretta Soffe for Your Next Event
Loretta Soffe is a sought-after women’s leadership speaker known for her honest, empowering, and actionable approach. As a keynote speaker for executive women, corporate events, and women’s conferences, she brings decades of real-world experience—from leading a $2B business as a Nordstrom EVP to raising three kids in a nontraditional family structure.
Her signature talks challenge outdated ideas of success and work-life balance, offering a fresh and relatable perspective for ambitious women navigating careers, leadership, motherhood, and burnout. Whether speaking to corporate teams, entrepreneurial founders, or packed auditoriums, Loretta delivers high-impact messages with humor, humility, and heart.
Perfect for organizations looking for a motivational speaker for women in business, an empowerment speaker for corporate events, or a keynote speaker on redefining work-life balance.
Praise for Loretta Soffe
"Loretta's story is nothing short of extraordinary. At Shelnnovates, she left the entire room in awe – there wasn't a dry eye as she shared her journey with raw honesty and authenticity. "
"Loretta's talk was the most impactful session of the day. Hearing her share the obstacles she overcame – and the lessons learned at each chapter of her life – was both inspiring and deeply practical. As I enter my 30s and reflect on how I want to approach this next decade, her insights came at exactly the right time. She brings a rare mix of honesty, wisdom, and encouragement that makes you believe a full, thriving life is truly possible."
"As the breadwinner in my own family, Loretta's story resonated deeply with me. Her advice about doubling down on career growth while your kids are young – and trusting that it allows you to show up even stronger later – was exactly what I needed to hear.
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