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Praise for Balance is Bullshit
"Balance means different things to different people. The author dives into the details or REAL BALANCE and makes you think whole heartedly about family, work, real friends and spirituality."
"I often read terms like authenticity, alignment, commitment, humility, clarity, growth, connection, resilience, etc. But Loretta brings these to life through lived experience and shares how they can ground one and help them forge their own path in life. And the book is not only about leadership and living your life authentically, it is about living a life in love – with a partner, children, family, grandparents. It is an extraordinary book and I urge you to read it, then pass it along."
"It has invaluable lessons about parenting, spousal partnership, and leadership in business it is a veritable how-to for happiness and success in all three areas. It’s informative, heartwarming, funny, and relatable. It is a refreshing reminder about the power of values and effort."
Meet Loretta Soffe
Executive Coach, Speaker & Author of
BALANCE IS BULLSHIT
I’m Loretta Soffe—former Nordstrom EVP turned executive coach, speaker, and author of Balance is Bullshit.
I help high-achieving women navigate burnout, balance motherhood and leadership, and redefine success without sacrifice.
Executive Coaching for Ambitious, High-Achieving Women
Helping women align ambition with purpose—without burning out or playing small.
Strategic advisory for women founders, business owners, and executive leaders navigating moments of growth, reinvention, or transition. This work is focused on clarity at the leadership level — helping you refine direction, align strategy with values, and make confident decisions during pivotal moments.
What Clients Are Saying
"Working with Loretta completely changed how I see my career. I stopped chasing every opportunity and started leading with intention. Within months, I had a promotion — but more importantly, I finally feel confident about the direction I’m headed.”
— Senior Director, Global Retail Brand
“I came to Loretta feeling like I was failing at everything — my job, my family, myself. She helped me find a rhythm that works for me, not against me. I’ve learned to let go of guilt and show up where I matter most, with energy and joy again.”
— VP, Marketing & Mom of Two
“Loretta helped my husband and me find our footing again after years of competing priorities. We learned how to realign on values and communicate without resentment. Our relationship feels stronger — and lighter — than it has in years.”
— Dual-Career Couple
“Before coaching, I was overwhelmed and exhausted — juggling it all but constantly feeling off. Through Loretta’s process, I got clear on my priorities and started living by them. Life feels calmer, and I finally have space for myself again.”
— Entrepreneur & Working Mom
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Rates vary by client
1 hr
Rates vary by client
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