Speaking & Media
Loretta Soffe speaks from the inside out - from 25 years of building a $2 billion business, raising three kids while her husband ran the household while she ran the P&L, being fired at the peak, and rebuilding on her own terms.
She brings that full life onto the keynote stage with honesty, humor, and a framework that gives audiences something they can actually use the next day. The room doesn't just feel inspired. It leaves changed.
Signature Keynote:
Balance Is Bullshit: A New Way to Lead, Live, and Thrive
Additional Topics:
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The Alignment Advantage™: Leading with Clarity in a Competing-Priorities World
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Ambition Without Burnout: What High-Performing Women Need to Sustain the Long Game
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Redefining Success at Scale: How Inherited Definitions Are Costing You
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Career, Family, and Trade-Offs: A Grounded Perspective on Having It All
Available as:
Keynote • Workshop • Fireside Chat • Panel • Virtual Session

Praise for Loretta Soffe
“Loretta’s keynote at our International Convention was spectacular - and its impact on our 700 members in the room, myself included, was immediate and lasting. She gave our leaders language and permission to lead differently, and that’s exactly what our sisterhood needed to hear.”
"Loretta's talk was the most impactful session of the day. Hearing her share the obstacles she overcame – and the lessons learned at each chapter of her life – was both inspiring and deeply practical. As I enter my 30s and reflect on how I want to approach this next decade, her insights came at exactly the right time. She brings a rare mix of honesty, wisdom, and encouragement that makes you believe a full, thriving life is truly possible."
"As the breadwinner in my own family, Loretta's story resonated deeply with me. Her advice about doubling down on career growth while your kids are young – and trusting that it allows you to show up even stronger later – was exactly what I needed to hear."