top of page

Loretta Soffe 

I spent 25 years building one of America’s most iconic retail businesses rising from the sales floor to leading the largest division in the company, all while raising three kids in a role-reversed marriage, and trying to hold it all together.

 

Then everything changed. And what I discovered on the other side became the most important work of my life.

 

At the height of my career, I was an Executive Vice President, managing a $2 billion business and I was fired. A board-level decision. I didn’t see it coming, and I had no choice but to accept it with grace.

 

What came after the grace was the harder, more honest work. For years I had outrun the question I didn’t want to answer: was I living the life I actually wanted? When I finally stopped long enough to face it, the answer was clear.

 

The model was broken. Not me.

 

Today I work across two areas:

 1. I speak to audiences across the country on women's leadership and sustainable success - and partner with organizations through keynotes, workshops, and retainers to develop and retain their best women.

 

2. I also advise retail and consumer brands on brand positioning, category and channel expansion, organizational design, and long-term growth strategy - and serve in advisory and board roles for companies navigating change, scale, or reinvention.

 

Successful Marriage

27 years. A role-reversed marriage. A partnership that made everything else possible.

My husband stayed home. I drove the career. Long before it was culturally normalized, we built a family on shared values and a clear division of roles - and it worked. Three thriving adult kids, a strong marriage, and a life that has weathered every season of ambition, reinvention, and growth.

This is the part of the story most women don't talk about. The partnership behind the career. The relationship that either holds you up or quietly falls apart under the weight of ambition. Ours held and it's one of the things I'm most proud of.

bottom of page