Hi, I'm Loretta!
From the Boardroom to the Bedroom Floor - and Back Again
I’m Loretta—former Nordstrom EVP, now an executive coach for ambitious women, brand strategist, keynote speaker, and author of Balance is Bullshit.
After decades in corporate leadership and raising three kids, I learned firsthand that “balance” is a myth—and success doesn’t have to mean sacrifice.
Through 1:1 coaching, strategic consulting, and community building, I help high-achieving women lead with clarity, navigate burnout, and redefine success on their own terms.
Whether you're managing a high-pressure career, building a business, or trying to balance motherhood and leadership—I’m here to support your next bold move.
What I’ve Learned About Leadership, Life, and Letting Go of Balance
I’m not a celebrity. I’m not a self-proclaimed “expert.”
I started on the sales floor at Nordstrom and worked my way to the executive boardroom—eventually leading a $2 billion business as an EVP. That journey shaped my approach to leadership, strategy, and what it really takes to build a successful career as a woman in corporate leadership.
I’ve been married for 25 years in a role-reversed partnership with a stay-at-home dad—long before it was common. As a mom to three thriving adult children, I’ve lived a modern family success story rooted in shared values, flexibility, and a deep commitment to showing up for what matters most.
After being fired at the height of my corporate career, I reinvented myself (from my bedroom floor!)—launching a successful business as an executive coach, speaker, and consultant. Today, I help ambitious women and visionary brands redefine success without sacrifice.
This is my story—built from the ground up, shaped by grit, and grounded in real life. I’m not here to sell perfection. I’m here to share honest lessons, personal stories, and practical tools that actually work.