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Built On Purpose
For women who want more than one thing.
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I Ran a $2B Business. A Pinterest-Perfect Birthday Party Nearly Broke Me.
The party was for the photos. The swim meet was for my kid. How the discipline behind a $2B business taught me to protect what matters at home.
Loretta Soffe
Oct 1


AI Is Just Another Tool for Building a Life You Love
Most women leaders aren't short on ambition. They're short on hours. AI won't build your life for you — but it can hand you back the time to build it on purpose.
Loretta Soffe
Sep 17


The Day I Was Fired Was Day One
Sometimes life's biggest setbacks are actually setups. How getting fired became Day One of a business — and a life — I truly love.
Loretta Soffe
Jun 5


What I Told 700 Women at the Tri Delta National Convention
Nearly 700 women. One message: you are allowed to want more than one thing. Here's what I shared at the Tri Delta National Convention about permission, alignment, and reinvention.
Loretta Soffe
Oct 1, 2025


Burnout Isn't a Wellness Problem. It's an Alignment Problem.
Your best women leaders aren't leaving because they lost their ambition. They're leaving because their lives stopped fitting together — and another wellness app won't fix it.
Loretta Soffe
Sep 30, 2025


The Self Architect Method™: 5 Steps to Stop Your Life From Competing With Itself
Balance assumes everything gets an equal share, all the time. That's not how a life works. Here's the five-step framework I built to make career, family, marriage, and self stop competing.
Loretta Soffe
Sep 27, 2025
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